The pitch-program - placed here not by chance on the book "The Gimmix Book of Records" by Frank Goldman and Klaus Hiltscher: (Edition Olms, Zurich 1981 - Cover design: Bilal Dallenbach) The horror continues - even in a double sense. Whoever the new program for the 2010 edition of his "pitch. Dresden Festival of Contemporary Music "in your hands, Although at first sight easier because the worst design and typographic blunders of the previous year the program have been eliminated. At closer look, however, is clear: From a good graphic design of the program booklet in turn can be no question.
gray on gray - more gray-green, gray blue, gray and yellow on it, or barely standing out in front, small print in shades like: How is a spoiled the joy of reading and the teaching of - Non-content - really interesting.
also that once again the imagery of the program book-title-page is misleading, evidence of creative carelessness or even ignorance.
In the past year there had been by the graphic design problems: The former gift pink flashy title had with the green headphones and the scantily-lousy pitches logo with fast In a look that is like advertising for a casting of young techno DJs. - This time it goes in a different direction, but again in the wrong: In the non-unfolded state of the booklet, the young lady creates the look of the photos of the former socialist women's magazine "For You" the impression of advertisements for hearing aids. Or remember the cover design even a kind of picture disc for a DDR-pop singer (see photo above)? From
own logo appears, the organizer not already be convinced - at least on the title page is missing. Episode is the question: Who is the organizer?
Conclusion Total blind of creativity triumphed over the teaching of content.
way: Such design may have different causes inconveniences.
There are complacent authorities who dictate to the graphics department to enter into details as it has to look like - and most graphic designers desperately need jobs can thus necessarily a bumbling on ideas.
But there are also agencies that have attained a high level of awareness and who can afford to work in quick - they float on the zeitgeist wave and are in demand anyway. The client maintains mostly, that criticism of the graphics only show the inability of the critic, because the graphics from - come celebrities - sometimes even internationally known.
those situations is something in common: the lack, sometimes on one side, sometimes on the other hand, a sense of service or appropriate.
Thank God that the website, as it on 11 August 2011 looks like, and appear normal September / October program successful!
MB
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