It may be whether the new logo and corporate design of theater and music festivals divided. In the first case addresses the current uninspired, actually unusable, and from some points almost negligent design a similarly tired (the two arrows). But the older website of the theater was awful, and in their hostility towards customers really inexcusable. In the second case was a bit dusty seventies logo of the festival with a fresh (huiii) replaced (my compliments for it, even if it will not please everyone), a pity that here at the same time with different Bad writings was made and the current trend colors between blackberry and burgundy-purple for the umpteenth time were tried. (Mathias Bäumel way, had on September 9, 2008, a short critique published in the then-new music festival designs as interjection here on "Music in Dresden.)
you believe, however, first alarming reports, the threat in two years with installation of the new director of the Semper Opera, Ulrike Hessler, the corporate design of the house really terrible. Prevent this by early sensitization, this text tries.
The current design of the Semper Opera and the adjacent markers (State Orchestra, Ballet) is the result of a series of cautious to daring, but always clever changes, indeed, improvements. With the silent "claim" the Staatskapelle (not you go these days and no longer) "shine and sound since 1548" on the side of the Semper Opera is even became a recognizable brand. Noble, noble, elegant, restrained, festive, something special, "the sound of old gold" (Karajan!) - these are words to board a measured pace, the brain tracks, read through the after initial failures really well-done magazine semper! " , leafs through the wonderfully sensitive annually renewed yearly magazine of the opera, or stroking the (yes) quality Annual Reviews the chapel. Envy recognize because of Dresdner design and layout, which makes for excellent work of the Agency and Jacqueline Dominic Sheils here. And, yes, there were and are also in current merchandising ideas of opera always defaults (which is to us about a Semperoper-cap?), But agrees with the overall impression, including the aesthetic is always high-class, recognizable pictures of Matthew Creutziger contribute significantly . Glorious as the opera-yearly magazine, 2008, with the large-format "temptations" - a dream, and every detail fits the style and pace of the house. Well Mathias Bäumel
has recently criticized a controversial manner, that each new appointed director of a temporary house with an iron broom first wegkratzt all existing external effects of the house and his own design, its own "signature" brings. I would add: Too bad it is pointless to because in many cases blown out of money. For the grotesquely stupid Scholz and Friends Action "Studying in the Far East" over which all who came to each in contact loudly upset (which is from the makers sold reluctantly as a success), paid the principal fewer than six million euros. How many new students would be able to pay for a scholarship, how many small, friendly campus cafes with free espresso machine can equip?
order to at last get to the point: I'm already afraid of the new design of the Semper Opera. Each large, seemingly bold step away from the actual appearance will be a step backwards and have to disappoint the viewer inevitably, if not upset. New "claims" of advertising agency "Hirnis" for a lot of money sweated out in the night sessions, come upon us - and not play nearly that can do what the Semper Opera House and its inherent Staatskapelle is long: common in the consciousness anchored high cultural value. Witness the current program: handbag flattering to read format, well, all Info in there, subtle color and photo selection, good layout, readable text, recognizable cover, the game and open spaces can be for the recognition of series ("Song of the Semper Opera") and topics.
Please, please, Madam Director-in-law: please leave the iron broom in the closet. Please do not destroy the slowly but steadily grown commutation yes, sympathy, and the ratio of foreign visitors to Dresden Semperoper myth. Let yourself be tempted not to fashion embarrassments, too pompous to new claims, even to a "fresh, new interpretation." Put the money rather only once in a renovation of the toilets of the rear of buildings. Equip the choir rehearsal room with appropriate seating and dressing rooms with lots of nice dressers from. Please take care of a more modern presentation of the jewels, the souvenirs of the historic display cases, hanging a right of temporary exhibitions such as the always slightly crooked oil paintings in the foyer. Poke that matter, even a few dusty statues from their pedestals on the ground floor and make it quiet, that you get in the bars and cafe in the theater cold beer and good coffee.
But please: Be sure the upcoming revision of the public appearance of the house, logo, fonts, the internet savvy and the necessary grain of Ur-Dresdner rest on. Anything else will damage your own reputation as the whole house unnecessarily and sustainable.
Martin Morgenstern
"We are Pope" - this headline in Bild newspaper on 20 April 2005 created among the readers of the mass sheet, a sense of community and pride in an achievement that the citizens had not done himself. The game with the desire for the Belonging helps just to sell newspapers.
The mass of common words such as "We are world champions!" Leaning against sentence was often in spirit "re-used for" and became a symbol of uncouth, content reproducing reduced formulation, to reach the common man on the street. In the framework of the Austrian EU Presidency in 2006, subtitled some Austrian media "We are the president!" According to Nobel Prizes for German researchers said "We are Nobel Prize" and based on the profits of the Oscar for best foreign language film at a German (2007) and an Austrian (2008) each time it said "We are Oscar".
If the Dresden Philharmonic had won a Grammy and Dresdner media would then "We are Grammy titles, testified that - after so many times the loading and condition - but of imagination, but at least equivalent to the logic of the original formulation.
promote dignity but the Dresden zoo with the phrase "We are zoo!" And a photograph in which all keepers and animals look proudly into the camera, only that had still embarrassing.
MB
