The further below text the new corporate design of the National Theater Dresden will once again demand:
is incomprehensible to me that today, even institutions, the stage with images, with colors and light, so even operated as a performing art, visual communication, seemingly lost any expertise have them as soon as wordy a "new", said promotional design is presented.
The "consumers" of such creations are unreasonable burdens to decrypt such a nature expected of visual messages, although the expert, but not the bold, fresh, "hip" stylists make your hair stand on end. I put it simply set aside such labels, or just click away That'll probably be the meaning is not - where they come from really, the desire to destroy established structures and foundations
PS.?. particularly "successful" is on the Internet, on which the actors are presented. Most balancing a yellow board on the Head. ("I had just containing no other photo, but enough yellow bar "...).
(Jochen Fiedler, graphic designers, Leipzig)
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